To keep Cars.ie a trusted, transparent and high-quality place to buy a car, every ad on Cars.ie must meet these House Rules.
These standards help:
- Create a better experience for buyers
- Improve the quality of enquiries dealers receive
- Maintain a fair and professional marketplace
1. Cars for Sale Only
Cars.ie lists cars for sale by registered motor dealers.
The following are not permitted:
- Car parts and accessories
- Wanted ads
- Ads from private sellers
2. Remove Sold Ads Promptly
Ads that reference "sold" in the title, description or images may be removed.
Once a vehicle is sold, remove the listing immediately or mark it as sold.
Leaving sold ads live leads to buyer frustration and reduces trust in your dealership. A clean, up-to-date stock list improves engagement and lead quality.
3. Display Accurate Pricing
Every ad must show a genuine asking price.
Ads with no price, placeholder pricing such as €1, €1234 or similar, or an unrealistic price will not be shown by default.
Transparent pricing improves buyer trust and increases serious enquiries.
4. Use Clear, Professional Images
Every ad must include at least one photo of the vehicle. Ads without real photos will not be shown by default.
Images must:
- Accurately represent the vehicle
- Be clear and professional in quality
- Reflect the actual condition of the car
Ads may be removed if images:
- Contain emojis
- Include excessive or distracting text overlays
- Use misleading visuals
- Do not clearly show the vehicle
High-quality imagery directly improves engagement and buyer confidence.
5. Avoid Spam or Irrelevant Keywords
Only include accurate, relevant information about the vehicle for sale.
Do not:
- Add unrelated brand names
- Insert popular search terms to increase views
- Use misleading keywords
For example, adding "Toyota BMW Audi Mercedes" to an ad for a different vehicle is not permitted.
Ads containing excessive or misleading keywords may be edited or removed. Clear, honest listings build buyer confidence and generate higher-quality enquiries.
6. Do Not Post Duplicate Listings
Each vehicle should only have one active ad at a time.
Duplicate listings:
- Confuse buyers
- Create clutter in search results
- Reduce overall marketplace quality
Duplicate ads may be removed.
What Happens If Rules Are Broken?
Cars.ie reserves the right to:
- Hide, edit or remove ads that breach these House Rules
- Issue warnings to dealerships
- Remove a dealership's stock from Cars.ie for repeated or serious breaches
Why These Rules Matter
These standards are designed to protect:
- Buyers looking for clarity and confidence
- Dealers seeking quality leads
- The reputation of Cars.ie
By following these House Rules, you contribute to a professional, trusted environment that benefits everyone.
If you have questions about these guidelines, please contact the Dealer Support team support@cars.ie